Brand Management in the Digital Age -
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Brand Management in the Digital Age

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Ali Atıf Bir

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This education program is given by the founder of IBE, Prof. Ali Atıf Bir. “Brand Management in the Digital Age” is a conceptual and practical deep dive into all of the current brand management techniques, starting from answering the question 'What is a brand?' and addressing issues such as brand positioning, brand value chain, brand presence in the digital age.  

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Ali Atıf Bir

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Price : Free

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