Catching the Customer: Next Generation Retail Management -
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Catching the Customer: Next Generation Retail Management

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Dr. Melik KARABIYIKOĞLU

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It is essential that individuals and teams working in marketing, sales and retail have multiple perspectives in retail. “How employees in the field will gather insights from the customer” and “What methods they will use to develop an action plan from these insights” has always been a topic of discussion. In today's world, where electronic commerce is increasing its influence day by day, sales points are necessary not only for selling products, but also for a sustainable relationship with customers by penetrating their social life. Catching the Customer: Next Generation Retail Management education program is designed for people who want to be in the next generation retailing by capturing the customer.

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    1979 yılında sakız satarak satış ile tanışan Melik Karabıyıkoğlu, Rainbow, RJ Reynolds, Frito Lay, Turkcell, Eagle Mobile ve Samsung Electronics şirketlerinde satış yönetimi, kanal yönetimi, perakende satış, mağazacılık, alternatif satış kanalları ve distribütör yönetimi konularında her seviyede çalışarak profesyonel kariyerine devam etti. 2012 yılında yönetici ortak olarak Envirosell Türkiye’yi kurdu. Girişimci olarak proje […]

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