Data-Driven Behavioral Marketing -
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Data-Driven Behavioral Marketing

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İhsan Özçıtak

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With the support of multi-layered data obtained with developing data technologies, we have had the opportunity to examine the behavior of human communities in a detail that was not possible until now. Data-Driven Behavioral Marketing education program is designed to give participants the ability to make sense of consumer data by answering questions below and extract insights from them. What does behavioral economics teach us about consumer behavior? How are emerging social data technologies changing marketing strategies? By answering these questions, participants will gain the competence to construct and implement strategies that will contribute positively to business processes.

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1970 Ankara doğumlu. Kadıköy Anadolu Lisesi ve Boğaziçi Üniversitesi Ekonomi bölümünden mezun oldu. Lisede başlayan tiyatro sevdası sebebiyle uzun bir üniversite öğrenciliği dönemi oldu. Boğaziçi Üniversitesi Oyuncuları ve Tiyatro Boğaziçi kadrolarında oyuncu, dramaturg, yazar, yönetmen olarak bulundu. Uzun yıllar reklam sektöründe stratejist ve yönetici olarak çalıştı. Fikir Merkezi reklam ajansında 2003-2006 yılları arasında Statejik Planlama […]

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