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Postmodern Marketing

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Prof. Dr. Yavuz Odabaşı

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In the past times of marketing, a product-oriented approach dominated the market. Back in times, the important thing was to produce as much and efficiently as possible. It was thought that every supply creates demand. Due to the increasing communication and transportation opportunities of the consumers, the choice of options has expanded considerably.Consumers are now much more selective about their choices. Postmodern Marketing education program is designed to examine the consumption and consumer dynamics of the new era, to analyze consumption habits and to reveal the conditions of the consumer.  

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