Creating ads that can sell is both a science and an art. Many ad campaigns/ads are problematic, even in the beginning, in terms of target selection. Since “what to say” and “how to say” usually isn’t based on the right analysis, success in advertising is left to chance. In order for your investment to turn into profit (ROI), the product experience, advertising message and target audience that the advertisement promises must be aligned with each other. As a result of this compatibility, efficiency would be achieved.CONTACT US
Strategic Brand Management makes it possible for your brand to differentiate from other brands by providing a competitive advantage in the crowded marketplace. It aims to contribute to the brand value by increasing brand image and awareness. Brand equity is at the heart of strategic brand management. In cases where competition goes beyond price, it is very important that the vibration created by the brand in people's minds has a distinctive feature (timbre). During our consultancy, the stages of brand creation, management, growth, revitalization, targeting and positioning are developed and implemented within a plan with the right brand research.CONTACT US
With Corporate Communication and Reputation Measurements, we provide relevant issue management and stakeholder analyzes to businesses in order to set targets for achieving business results. This consultancy program includes the selection of PR partners, developing projects, supervising implementation, measuring results, and creating a crisis plan. It is essential for corporate communication, corporate performance and behavior to be in line, and for the reputation to reach the ideal level. In addition to the obvious benefits it brings, good reputation management would be the mainstay of companies in crises that can occur at any time especially following the emergence of social media.CONTACT US
Today, corporations need to take more responsibility to maintain the balance between economic activities and social interests. Brands which are positioning “Conscience” above all values are much more prominent now.
Brands are expected to provide benefits for a social purpose as much as the value they add to themselves. With this perspective in mind, we find solutions for your public service announcements and social campaigns aimed at creating social value, starting from the selection of the site until after the implementation.
Employer branding has recently gained importance as a determining factor in the relations of internal employees, potential external talents and all related stakeholders with the institution. In line with our studies, the mission and vision of the institution are reviewed with the IBE Future Design Clinic (FDC) method. The “essence” in the DNA of the institution and its brands is revealed and transformed into a “promise”. Internal touch points are determined for the realization and the adoption of that promise by the whole institution with the help of the established teams; It is applied by changing the culture when necessary.CONTACT US