In IBE studies, our founder Prof. Dr. We use the Future Design Clinic (FDC) method developed by Ali Atıf Bir. Future Design Clinic, HBE's method of strategically analyzing business problems and producing solutions.

 

The company's decision makers are brought together with the delphi technique in 1-2-day meetings to reveal “root” problems and produce solutions. The resulting solution projects are then followed up with expert academics and the teams work together until the desired results are achieved. GTK has been implemented in more than 50 meetings in 30 different companies to date and has helped many companies achieve their growth targets.

 

In addition to GTK, we use SAAT (Sales Boost Search Meeting) and IDEALS methods to identify the factors that hinder sales in persuasive messages and to develop key messages that do not lead to objections. We deepen our findings with qualitative research methods such as metaphor analysis.