Today, one of the most important conditions for customer satisfaction is to respond to customer demands on time and as expected. In this context, companies that cannot establish an efficient and agile supply chain lag behind in the competition. For retailers, accurate demand forecasting and effective inventory control systems are key to efficient operations.
Especially in food retail; It can make bulk sales to restaurant owners, hotels and student dormitories. It is necessary to distinguish these exceptional sales from other sales. In addition; There is a need to develop demand estimation algorithms that can foresee the effect of the gift certificates given to the personnel of the companies by the agreements made from time to time or the social assistance checks distributed by the municipalities on the demand.
One of the important features of the retail sector is that customer demand is dependent on seasonality and trend, as well as discount and promotion activities and special days. In addition to these complicating factors, due to commercial conditions, products may be removed from sale from time to time and then re-opened for sale. This situation results in statistical distortion of the time series and a decrease in the reliability of the estimates obtained.
Considering these dynamics, there is a need to develop a demand forecasting system. The predictions obtained from the demand forecasting module are; It is necessary to support the need to manage stocks at optimum levels by evaluating them within the framework of variables such as balance, stock, inside the parcel, product shelf life, customer service levels.
At the same time; In order for the system results to be traceable, the heat map, which is fed from instant data for the fresh products in the stores, collects the freshness index and destruction rates in a single graphic, graphics that show the customer service level in the stores, the sales values and stock days, and compare the demand forecast results with previous periods, can be created in an admin panel. should be combined.
With this training, you can make applications by gaining knowledge on the above-mentioned issues.
The certificate program is supported by OBASE Software and Consulting.
For detailed information about the Data Analytics in Retail Industry Certificate Program, you can contact us by filling out the application form.
