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The digital age we live in continues to develop and change rapidly with each passing day. This development and change process constantly creates new sectors and needs. The obvious changes in the marketing industry reveal that content writing has come to a very important position. Although it may not seem like much different from content writing, copywriting is one of the cornerstones of the advertising industry with its deep-rooted history. Although they act with a common purpose of producing text and ideas, they should be treated as two different professions. While revealing the differences between them, it would be healthier to make comparisons by considering that they act in cooperation, not that they are in competition.
What Does a Content Writer Do?
They produce long content on every subject and usually. The originality and quality of the content are its most important features. It is important to create content that can be remarkable and permanent for a long time in the top positions of search engines. Identify and use keywords that will grab the reader's attention. It is another important factor in reaching a large number of users. It does not aim to sell a product or service to the user. Its main goal is to attract the attention of the customer by accurately introducing the features/value of the product or service that can be purchased. Because they use long sentences and detailed explanations, their job is somewhat like newspaper writin
What Does a Copywriter Do?
They produce short and impressive texts about a particular product or service. The texts meet the reader in a written or visual format. Texts are sometimes used only in written form or only visually, mostly in both visual and written form. In some cases, it can be broadcast together with the animation and voice-over can be done. The copywriter usually has to write a very short text about the subject he wants to tell. Space is limited in this regard. The most important part here is that he uses very careful and striking words in the limited space. Since reaching the target audience is the priority, quality is at the forefront. Its main purpose is not to bring the product / service to a large number of people, but to introduce it to the target audience, to attract their attention and like it and to make them buy it. It is to establish a bond between the audience and the audience by using the language that is humorous and directly appealing to the emotions.
Where Do Content and Copywriters Work?
Copywriters mostly work within advertising agencies. Few of the corporate firms have an advertising department. We can generally consider copywriters as office workers. Copywriters can serve their content on TV, radio, billboards, newspapers, magazines and social media platforms. Content producers, on the other hand, can write their text wherever there is an internet connection. In general, they earn less in income than copywriters, as they are paid per job and do not have social security. They write the texts prepared by content writers using formats such as blog, article, newsletter, news, video analysis.
In short, content and copywriters undertake different tasks in common channels. The purpose of the content writer is to write informative articles about the product and recommend it, while the copywriter ensures that the product is actuated and sold in an impressive language. Although copywriting has a history and natural weight in the industry, content production seems to be in a period of development as it is a newer field. However, these two business groups can do very good works by strengthening the bond between the product and the consumer, increasing product promotion and recognition, promoting a brand and bringing it to a point, or moving a certain brand's permanence and current situation to a higher level.