We aim to give you an idea about the concept of brand and branding in our training named "Brand Management Program in the Digital Age" with Brand Manager Certificate. Thanks to this training, you will add value to your brand and take your brand one step further.
In today's world, where brands are trying to keep up with the digital age, certain concepts need to be understood. Successfully managing a brand in the digital age depends on understanding these concepts and putting them into practice. The Brand Management Program in the Digital Age will help you with such topics as brand positioning, creating a brand value chain, using brand performance measurement metrics, protecting and growing your brand presence in the digital age. It is very important that the brand you are managing or will manage, comply with modern working conditions and be sustainable. Unfortunately, brands and startups that cannot exist in digital cannot find a place in the sector. In this respect, understanding the digital market is gaining more and more importance day by day. Thanks to this training, the participants will be able to position their brands digitally and respond to the needs of the age. Thanks to the certificate you have received, the values you have added to yourself will make you stand out in every aspect of today's business life and will enable you to stand out from your competitors. The ability to master and use the concepts in business life is a feature that every brand manager should have. For the Brand Management Program in the Digital Age, it is now necessary to listen to the needs of digital and understand them correctly. This training we offer aims to develop you in this regard.
Program participants will be presented with the book Advertising According to Ogilvy in the Digital Age.
For detailed information about the Brand Management in the Digital Age, you can contact us by filling out the application form.
