Customer, our customer. How much do we know? To get to know him or are we still trying to get a lot of information from him. However, our customers give us so many messages about themselves in their contacts with our businesses, in their shopping, in the products they buy, in the time periods they make their purchases or in their visits at the contact points. They leave their footprints so much according to the sector in which your business is located, such as what they like or do not like, whether they are a family or not, whether they have pets, eating habits, clothing preferences. It is up to businesses to follow these traces, collect them, analyze them and try to understand them. Only then can a business truly get to know its customers better and better understand their needs and expectations.
The purpose of this training, which will be a good roadmap in customer analytics, is where we should start to understand our customer, what we should pay attention to, which KPIs we should follow, what the customer's contact points with our brand mean for our business, what is the difference between Multi-Channel and Omni-Channel, which We will answer questions such as what kind of customer analysis does it do, where can I use it.
For detailed information about the Customer Analytics in Retail Industry Certificate Program, you can contact us by filling out the application form.
