.png)
Today, with the existence of every sector in the digital field, certain techniques had to be developed in order not to get lost among the endless connections of the internet. Through the Applied SEO Certificate Program, participants will be able to learn these techniques comprehensively and improve themselves.
In the first module of the Applied SEO Certificate Program, the economic transformation that causes digital transformation and the resulting Web 2.0 era will be discussed, social media platforms, data and product/content-oriented positioning, various strategies recommended by experts and metrics to be taken into account will be mentioned. In the second module, an introduction to Search Engine Optimization (SEO), an indispensable phenomenon of digital marketing, will be provided, thus providing a basis for Facebook and Google Marketing. In the third module, intermediate and advanced SEO knowledge will be shared. The focus in the fourth module will be Google and Facebook marketing, which dominates most of the digital marketing cake. The size of the platforms, the use of panels, various strategies, important metrics and important tools to use will be discussed. In the last part, an effort will be made to reinforce the applied learning of the participants by creating a search advertisement via Google Ads.
For detailed information about the Applied SEO Certificate Program, you can contact us by filling out the application form.
