Data-Based Behavioral Marketing Training will be presented to you by İhsan Özçıtak, our leading trainer in the field, and will give you a new perspective in the field of marketing.
After Daniel Kahneman's winning the Nobel Prize in Economics in 2002 and then the 2008 global crisis, great cracks occurred in the world of economics and finance, which was shaped by the rational individual of neo-classical economic theory and his decisions. In the same period, with the support of multi-layered data obtained by developing data technologies, we have had the opportunity to examine the behavior of human societies in a detail that was not possible until now. In this direction, with Data-Based Behavioral Marketing Training, you will learn how to understand the behavioral models of the audiences and how you can read their data and incorporate it into your marketing activities.
For detailed information about the Data-Based Behavioral Marketing Training Program, you can contact us by filling out the application form.
